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5 ways an ATM machine is good for your small business
October 29, 2021 at 7:00 AM
5 ways an ATM machine is good for your small business

The only things small about running a small business are the number of employees you have and sometimes the revenue you bring in. You can help to remedy one of these by purchasing an ATM machine for a small business. If you’re on the fence about whether or not you should buy an ATM for your business, our team at Hella ATMs has five great ways that you’ll benefit from having one at your location.

Offers convenience to customers

Beyond offering products and services that your customers want, they’re looking for convenience. This goes into how easy it is to shop at your store and pay for their items. You can add to the convenience of your store by providing them with a fast and easy way to get cash.

Additional revenue source

It’s widely understood that when you use an ATM that’s either not for your bank or out of a specific network, you’re going to have to pay a fee. For most people, a fee of $2.50 or $3.00 won’t stop them from using an ATM to access fast cash. When you’re the owner and operator of an ATM, these fees go directly into your pocket. If you’re unsure whether or not customers will use the machine, consider that an average 7-Eleven store runs 3,000 transactions a month on their ATMs. You can gain several thousand dollars in passive revenue each month as customers pull cash from your machine.

Increased foot traffic

If you have a storefront in an area with consistent foot traffic in the area, you’ll find that you get increased foot traffic in and out of your store when people know that you have an ATM. While many of these people might not do anything beyond coming in and using the ATM, you’re still gaining a minimum of $2.50 from each of them. However, an increase in foot traffic increases the likelihood that they’re going to spend money in your store, especially if you have small items that make it easy for them to break the $20 bill they just pulled from the ATM.

Reduced credit card transactions

When you run a small business, credit card transaction fees can chew up your profits pretty quickly. This is especially true if you run a store where many customers make small transactions between $5 and $10. This is why it’s not uncommon to see signs that require a minimum purchase to use a credit card. You can reduce the number of credit card transactions by offering a way for customers to access cash.

Easier for customers to tip

Those who work for service businesses like restaurants, salons, and others rely heavily on tips to supplement their hourly wage. It’s gotten to be easy to tip with a credit or debit card transaction, but many people are less likely to be as generous with their tip if they’re paying with a card over cash. If they’re able to pull cash from an ATM, your customers will provide your workers with more tips that are often more generous as they don’t want change jingling in their pocket the rest of the day.

Reach out to learn more

Get started growing your revenue and attracting new customers with an ATM machine for your small business. You can get in touch with our team at Hella ATMs and we’ll help you decide which of our machines fits your business best. We’re proud to offer the latest and greatest ATM technology that ensures you’ll be compliant with the Payment Card Industry Security Standards Council. Give us a call today at 1-800-484-5752 or send a message using our online contact form.